Consideration of the psychological concepts used to understand the processes involved in consumer behaviour. Specific topics may include research methodology, individual and group influences, marketing strategies, and consumer decision making. Topics will be discussed from the perspectives of cognitive and social psychology.
This course may not be repeated for credit.
- Psychology 312 and admission to the Psychology major or Honours program.
- Credit for both Psychology 495 and Marketing 483 will not be allowed.
This course will be offered next in Winter 2018